Observations on The Residential Real Estate Industry in 2025
Apr 1
- The market is soft, so everyone is hurting. Most homeowners locked in a low interest rate a few years ago, so moving to a comparable house today means doubling monthly payments, so everyone who can is staying put.
- Higher interest rates, uncertainty, and slow loosening of zoning in expensive markets means less new construction, so don't expect prices to fall.
- It really sucks to be a traditional brokerage right now. Agents split their commissions with their broker and brokers have been getting less and less of that commission with every passing year. Discount brokerages — brokerages that charge agents very little — have been growing like gangbusters.
- Compass is trying to get big enough to break out of being a commodity business.
- Having exclusive listings on a company's website is overrated. Compass won't get as much out of this as they hope to.
- Buying and selling a home in the US is still really expensive. Russia, France, and Argentina are comparable. Other rich countries like Denmark, UK, Ireland, Greece, and Spain are less than half the cost.
- High commissions on top of expensive homes make buying and selling remarkably expensive in the US.
- Commissions won't change dramatically in the US over the next five years.
- The NAR settlement hasn't been the sea change industry watchers thought it would be. Sellers' agents say "let's see what the offer is" instead of stating a buyers' commission and buyers' agents are putting in offers with their traditional commissions.
- Redfin shouldn't have made it. Redfin should have died long ago like every other company that started with the premise of "commissions are too high." Glenn Kelman single-handedly made that company what it is.
- For Sale By Owner (FSBO) listings have made it to the MLS. Homerise, Homecoin, Beycome and dozens of other companies are listing tens of thousands of homes a year for $90-$100 each.
- There is an opportunity to create a FSBO brand that doesn't sound like a crypto scam or a weird Beyoncé fansite.
- Plan A was interest rates coming down and Plan B was "drink our own urine or our competitors’ blood, stay in the foxhole." I'm glad there was a Plan C (get acquired by Rocket).
- After strapping Redfin ($2b) and Mr. Cooper ($9b) onto the ship, Rocket is either going to Mars or crashing back to Earth under the weight. Either way, they need to let Kelman blog more.
- Title: in some states (Florida), every brokerage ~~steers~~ helps its clients use their associated title company. No one does it in other states.
- Regulators appear to be fully captured in title, so cost to the consumer doesn't seem to vary depending on how much or little steering there is.
- AI is going to radically change how brokerages, mortgage, and title companies are run, but it won't change an agent's job as much in the near term.